海外学者授课、讲座通知——美国加州大学戴维斯分校陈蓉教授
报告人:美国加州大学戴维斯分校管理学院 陈蓉 教授课程名称: Pricing and Distribution Channels?课程概述:This course introduces channel management from the marketing perspective. Distribution channel management is a very important topic in Marketing and researchers have analyzed various topics using analytical and empirical models. This course will cover the classic literature in this area, and f...